Great video: IBM develop a young girl’s idea to build a flashing crosswalk to remind drivers that pedestrians are coming.
This is just a stock love story.
AlmapBBDO. It gives continuity to the awarded campaign “From Love to Bingo” to divulge the videos from the image bank that is the world leader in the creation and distribution of visual content.
Credits
Advertiser: Getty Images
Title: 85 seconds
Product: Video Stock
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões e Bruno Prosperi
Creation: Marcos Kotlhar, Sophie Schoenburg
Agency Producer: Vera Jacinto, Rafael Motta, Charles Nobili
Production Company: ZOLA
Director: João Simi e Marcos Kotlhar
Head of Art: Gustavo Vockos
Research: Marcos Kotlhar, João Simi, Procuradoria de Filmes, Beto Araújo, Sacha Bastos, Gustavo Vockos
Motion: Marcos Kotlhar, João Simi, Daniel Lemos, Rafael França
Music: Satélite
Music Producer: Kito Siqueira, Roberto Coelho
Editor: Beto Araújo e Sacha Bastos
Executive Producer: Jimmy Palma
Post Production: CLAN vfx
Project Manager: Markinhos Fagundes, Claudio Costa
Production: Amelinha Lobo, Pedro Bueno
Account Supervisor: Cristina Chacon, Tássia Massumi Nishida
Media: Paulo Camossa, Patricia Moreton
Advertiser’s Supervisor: Renata Simões
Guy gives Abercrombie & Fitch a brand readjustment by giving their clothes to the homeless.
Nice one! #Fitchthehomeless
In response to Abercrombie & Fitch CEO Mike Jeffries not wanting “not so cool” kids or women who wear size large to wear his company’s clothes, Greg Karber has come up with a funny and creative way to readjust the Abercrombie & Fitch brand.
He’s giving their clothes to the homeless.
Coupled is a series of prints depicting a somewhat complicated relationship between two (or more) objects.
Coupled by Safwat Saleem
Orphea - The billboard trap
Advertising Agency: Publicis, Milan, Italy
Creative directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Stefano Battistelli
Art Director: Francesco Epifani
Account Director: Claudia Brambilla
Producer: Massimo Fabbri
Editor: Nicolò Lombardi
Photographer: Massimo Fazio
Art buyer: Stefano Gruarin
Do something by not changing behaviour. Interesting solution.
TweetPee alert from Huggies. A sensor + a Twitter-based alert that lets them know every time their baby needs to get changed. Probably perfect for geeky (and distracted) parents.
The sensor gets attached to the baby’s diaper, when it perceives an increase in humidity it sends a tweet out to the parent’s Twitter account to let them know the baby needs their attention. The coolest part is that the tweet is also connected to a mobile app that keeps track of number of diapers used, so that parents can make sure they are always “in-stock”, and they can even order online the new packs whenever they are needed.
Not sure how the device would work when the baby needs to be changed for number two. Old fashioned sensory way? Also it doesn’t sound very healthy to have a transmitting device attached to the baby’s lower belly.
Cool and fun concept though.
Journalists tell us the story behind the images. Fuck yeah journalists.
(via karenhurley)
